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JERRY ACUFF is a principal and founder of DELTA POINT, a Scottsdale, Arizona-based consultancy that helps market-leading companies find new and innovative ways to market products. A graduate of the Virginia Military Institute, he has also served as Executive in Residence at the Amos Tuck School of Business at Dartmouth College.
WALLY WOOD is a professional writer who has worked closely with senior executives to develop bestselling business books. In addition, he has been editor of two business magazines and an international marketing newsletter.
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