Choosing the right words is essential to how you communicate your message. You want to choose the words that will matter most.
Messaging is taking the core messages about your product/brand/ subject matter and communicating them effectively. This means choosing words that are reflective of how your audience/customer will understand what you are trying to say. It is how we communicate that message with words that really matter. We want to have our WORDS MATTER MOST and be so compelling that they engender thinking and change behavior! This should be our goal whether we are selling a product or persuading associates to adapt our business idea. When we speak, our goal should be to have our audience/customers recognize our interactive language as:
And if that is the case, we should expect the interaction to be:
WORDS MATTER!
Whether you are involved in selling, influencing, or persuading, words are your tools. After all, Mark Twain once noted, “The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning.”
When we consistently say the right thing…at the right time…in the right way we are more persuasive, we “sell” more, and we are more effective. So what is the right thing? How do we get to the point where our words have the effect we want on a more consistent basis?
When it comes to crafting messages, the right thing is driven by a combination of the right intent and the right content. We need to think about the information we seek, the atmosphere, the climate, and the mood we hope to create with the words we use. Select the right words to create a positive mood, movement, atmosphere, climate, and feeling. You can only select the right words by comprehensively thinking through the condition and content for the conversation. This is what DELTA POINT, Inc. helps its clients do….determine what specific combination and sequence of words or language will engender the change in behavior we are seeking. It isn’t easy to do but when it works, it is like magic!
Finding and using effective words requires preparation… lots of preparation. The right words require practice. You may not create another Gettysburg Address, but you will create powerful and persuasive messages that are more likely to change behavior.
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