The Relationship Triangle

The Delta Point Reality

The Relationship Edge®

Study after study has demonstrated that sales/communication success is 15% technical knowledge and 85% people knowledge.

Each and every one of us has relationships, but are they superficial or substantive relationships? Consider the relationship pyramid figure to the right from the book The Relationship Edge in Business by Jerry Acuff with Wally Wood.

It boils down to:

  1. People who know me
  2. People who like me
  3. People who want to have a valued relationship with me

There are great opportunities available to business people who are able to work their way up the pyramid and attain that special relationship where people listen differently and more closely to what they have to say.

The value of improved receptivity that comes from mastery of these steps will show up in bottom line sales success or in the acceptance of that great idea one is trying to sell to a business colleague.

Great communicators and sales people build relationships naturally. However most of us need help to learn how to achieve this.

Read more about Knowledge and Messaging.

Click here to arrange for a consultation to learn more about what Delta Point can do for your company.

 

Lession1 Image NEW! Download our white paper, “The Relationship Edge® in Business”, to turn simple business encounters into substantive, natural connections. 

“The physicians seem to be more willing to share information. When I ask in the ways you’ve suggested, I’m also able to get into a deeper conversation with the doctor, even the non-committal ones.”

— K. Coleman

Sales Representative

 

 

Click to download “The Relationship Edge in Business” White Paper

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  • …I was talented but raw until I started working with you and reading your books. Thank you for giving me success in my life.

  • The physicians seem to be more willing to share information. When I ask in the ways you’ve suggested, I’m also able to get into a deeper conversation with the doctor, even the non-committal ones.

  • Today I wanted to share with you 6 rules that if followed, greatly increase the likelihood that you’ll achieve your goals and make your dreams come true.

  • Since our work with Delta Point began, our sales have consistently increased despite significant competitive activity.

  • Since our work with Delta Point began, our sales have consistently increased despite significant competitive activity.

My Point Exactly!

A Weekly Blog by Jerry Acuff

Human Foibles

As human beings, we all possess a few foibles—maybe even more than we wish. But one of the biggest ones we all have is our natural inward focus. We tend to think that how we see and interpret the world is the same as how everyone else should—especially if we have a relationship with that person, whether that relationship is business or personal.

Read the blog article →

In the News

Delta Point Latest News

  • Training is a process, not a one-time event.  Click here to read the Training Industry blog: What Happens When Sales Training Isn’t Reinforced on how to keep the training alive.  Click here to receive the latest Delta Point white paper: The 7 Critical Elements of a Training Follow-Through Plan: Leading to Skill Acquisition and Instinctive Sales Behavior.

  • Delta Point announces the formalization of their strategic partnership with Doctor Insights that offers an alternative to traditional market research to obtain physicians’ insights in a time efficient, effective and economic manner.  Click here to read the full press release.

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The Benefits

Why Work with Delta Point

Greater Sales

Since our work with Delta Point began, our sales have consistently increased despite significant competitive activity.

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