The Relationship Triangle

The Delta Point Reality

The Relationship Edge®

Study after study has demonstrated that sales/communication success is 15% technical knowledge and 85% people knowledge.

Each and every one of us has relationships, but are they superficial or substantive relationships? Consider the relationship pyramid figure to the right from the book The Relationship Edge in Business by Jerry Acuff with Wally Wood.

It boils down to:

  1. People who know me
  2. People who like me
  3. People who want to have a valued relationship with me

There are great opportunities available to business people who are able to work their way up the pyramid and attain that special relationship where people listen differently and more closely to what they have to say.

The value of improved receptivity that comes from mastery of these steps will show up in bottom line sales success or in the acceptance of that great idea one is trying to sell to a business colleague.

Great communicators and sales people build relationships naturally. However most of us need help to learn how to achieve this.

Read more about Knowledge and Messaging.

Click here to arrange for a consultation to learn more about what Delta Point can do for you company.
Or call 877-805-7909.

Lession1 Image NEW! Download our white paper, “The Relationship Edge® in Business”, to turn simple business encounters into substantive, natural connections. 

“The physicians seem to be more willing to share information. When I ask in the ways you’ve suggested, I’m also able to get into a deeper conversation with the doctor, even the non-committal ones.”

— K. Coleman

Sales Representative

 

 

Click to download “The Relationship Edge in Business” White Paper

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  • …I was talented but raw until I started working with you and reading your books. Thank you for giving me success in my life.

  • The physicians seem to be more willing to share information. When I ask in the ways you’ve suggested, I’m also able to get into a deeper conversation with the doctor, even the non-committal ones.

  • Today I wanted to share with you 6 rules that if followed, greatly increase the likelihood that you’ll achieve your goals and make your dreams come true.

  • Since our work with Delta Point began, our sales have consistently increased despite significant competitive activity.

  • Since our work with Delta Point began, our sales have consistently increased despite significant competitive activity.

My Point Exactly!

A Weekly Blog by Jerry Acuff

All conversations are voluntary

All conversations are voluntary. We sometimes forget that fact. When we make an appointment to talk to a customer, we tend to rely on that fact and assume that the person will be interested in talking to us. But your customer likely did not intend to sit through a monologue. You want to have a sales conversation—which means that both of you talk and both of you listen. As the sales person, you want to foster an environment in which great conversations can occur between you and your customer/prospect.

Read the blog article →

In the News

Delta Point Latest News

  • Spend a few minutes watching this great video, “Put Relationships First, Business Will Follow”, by clicking here.

    http://www.5min.com/Video/Buddy-Media-Founder-on-Why-You-Should-Give-More-Than-You-Get-517170137

  • The Relationship Edge named one of the “50 Best Business Books for Women”.  Read the article by clicking here.

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The Benefits

Why Work with Delta Point

Greater Sales

Since our work with Delta Point began, our sales have consistently increased despite significant competitive activity.

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