Delta Point Overview

We Partner with our Clients to Build a Culture of Selling Excellence in their Commercial Organization.

Delta Point is a full service strategic sales and marketing consulting firm that develops solutions for commercial organizations facing significant sales and marketing challenges. We have developed a proven process for not only discovering where but more importantly how a commercial organization can drive significantly better results by incorporating an “end to end” culture of selling excellence.

We work most often:

  1. With Brand teams on strategic sales message development. Because how the sales representative engages your customer really matters, we partner with the brand team, advertising agency, sales leadership and training to develop and create sales messages that support the brand strategy. Using Delta Point philosophies, we make the brand strategy come to life with words that will resonate with the individual customer.
  2. With Sales and Training groups to operationalize a “Thinking Like a Customer” mindset that drives results–by providing selling ideas that move the needle. Whether your representatives are seeing customers repeatedly and need “freshness” or are launching a new product when failure is just not an option, Delta Point can provide the tools, strategy, and tactics that make the difference.
  3. With Sales, Marketing and Training departments to create clarity and alignment around the brand strategy and the optimal way to achieve selling excellence “end to end”.

Our consulting focuses on delivering value and bottom line results when quality interactions matter. Our customized suite of tools includes:

  • Strategic Sales Message Development for Brands in competitive areas or at launch
  • Selling Frameworks
  • Sales Models
  • Selling Capabilities
  • Brand Message Development Insight
  • Sales Coaching Modelsc
  • Sales Leadership and Coaching Resources
  • Sales Training to support our consulting initiatives

We are professionals serving professionals. We make a difference in:

  • Selling in a complicated marketplace with multiple competitors and complex messaging
  • New products that are about to launch
  • Brands that are experiencing a falling off or leveling of sales

Contact us to see how we can help you and your organization succeed.

Lession1 Image Sign Up To Receive Access
to Delta Point White Papers
and Receive Two Free With
Our Thanks!

“Thank you for the most powerful and impactful national sales meeting I have ever attended in my sales career. One of the main reasons I rank this sales meeting as the absolute best is because of you and the Relationship Edge sessions!”

— B. Stewart

Sales representative

Click to download “The Relationship Edge in Business” White Paper

Visit Our Learning Center for Books and CDs.

  • …I was talented but raw until I started working with you and reading your books. Thank you for giving me success in my life.

  • The physicians seem to be more willing to share information. When I ask in the ways you’ve suggested, I’m also able to get into a deeper conversation with the doctor, even the non-committal ones.

  • Today I wanted to share with you 6 rules that if followed, greatly increase the likelihood that you’ll achieve your goals and make your dreams come true.

  • Since our work with Delta Point began, our sales have consistently increased despite significant competitive activity.

  • Since our work with Delta Point began, our sales have consistently increased despite significant competitive activity.

My Point Exactly!

A Weekly Blog by Jerry Acuff

All conversations are voluntary

All conversations are voluntary. We sometimes forget that fact. When we make an appointment to talk to a customer, we tend to rely on that fact and assume that the person will be interested in talking to us. But your customer likely did not intend to sit through a monologue. You want to have a sales conversation—which means that both of you talk and both of you listen. As the sales person, you want to foster an environment in which great conversations can occur between you and your customer/prospect.

Read the blog article →

In the News

Delta Point Latest News

  • Spend a few minutes watching this great video, “Put Relationships First, Business Will Follow”, by clicking here.

    http://www.5min.com/Video/Buddy-Media-Founder-on-Why-You-Should-Give-More-Than-You-Get-517170137

  • The Relationship Edge named one of the “50 Best Business Books for Women”.  Read the article by clicking here.

Follow Us On Linked In

The Benefits

Why Work with Delta Point

Greater Sales

Since our work with Delta Point began, our sales have consistently increased despite significant competitive activity.

JOIN OUR MAILING LIST