Who We Are

Jerry Acuff, CEO and founder of Delta Point, has over twenty years of experience in speaking and consulting extensively on the issues of sales and marketing excellence. Jerry’s breadth and depth of experience and expertise has led the White House to share his views on health care reform and to his position as Executive in Residence at the Amos Tuck School of Business at Dartmouth College. Jerry has been featured in numerous business magazines (Fortune, Fast Company, Selling Power, etc.) and on MSNBC. Jerry began his career as a sales representative and quickly rose to become VP and General Manager at Hoechst-Roussel Pharmaceuticals. Jerry is the author of three best-selling business books: The Relationship Edge, The Relationship Edge in Business, and Stop Acting Like a Seller and Start Thinking Like a Buyer.

Mike Weber, Vice President, began his career in pharmaceuticals in 1984 as a sales representative for Bayer Pharmaceuticals and grew in roles of increasing responsibility in sales, marketing, sales operations, leading to his position as Vice President of Sales. Mike joined Endo Pharmaceuticals as their National Sales Director where he led his team to the national runner up for the Sales Power Sales Force of the Year award. Mike’s focus and expertise has been on improving sales force effectiveness, concentrating on in-call effectiveness to improve sales impact and outcome.

Ed Weimer, Vice President, has gained recognition and earned numerous awards for his ability to highly motivate, develop and inspire his teams to attain personal excellence while providing the strategic vision to contribute to the organization’s goals. Ed began his career as a sales representative for Boehringer Mannheim Corporation Therapeutics Division. After winning awards in selling, he rapidly rose to positions in sales operations and sales management. Joining Centocor OrthoBiotech, Inc, (a Johnson & Johnson company) in 1998 as a district manager, Weimer honed his leadership skills managing and leading teams in account management, marketing, customer relationship management, business and analytics, and academic and specialty training. His leadership expertise led to his assignment as the US Director responsible for sales and sales/marketing integration for the commonwealth of Puerto Rico from 2008-2010, followed by his position as the Director of Immunology Training at Centocor OrthoBiotech.

Joseph Canning, Executive Account Director, earned recognition while at AstraZeneca for his leadership and ability to achieve results. As the Executive Director of Sales Training and Leadership Development, Joe redesigned the training process and incorporated the demands of a rapidly changing market to impact strategy and performance. As the National Sales Director of Cardiovascular, he successfully launched a new statin, and designed and implemented a new CV specialty sales team. Joe began his career with Berlex Laboratories as a sales representative, advancing to District Manager, Regional Sales Director, and Area Sales Director for a cross-functional team of senior executives from marketing and sales.

Matt Murphy, Executive Account Director, brings to Delta Point a proven track record of driving sales growth and profitability as demonstrated through his extensive sales and training leadership experience across multiple therapeutic areas (cardiovascular, respiratory, neuropsychology, and metabolic disorders). Since joining AstraZeneca as a sales specialist in 1994, Matt has demonstrated his sales and leadership skills, excelling in leading teams to identify, leverage, and optimize sales opportunities with both new and established accounts and products. Murphy’s ability to lead his sales district from the bottom 10% to the top 20% nationally has led to career opportunities in the design, implementation and development of professional sales training. Most recently, Murphy had responsibility for leading the development and execution of the training curriculum for the 2,000 plus member sales/sales leadership team in the cardiovascular business unit. Murphy has earned recognition for shaping regional brand strategy, creating alignment and optimizing resources based on his successful cross-company collaborative training development and successful launching of three brands.

Mark Cohen, MD, FACOG, joined Delta Point as our Medical Director and provides the unique insight of a physician’s perspective as well as his medical knowledge and expertise as a practicing Obstetrics and Gynecology physician. Dr. Cohen is a Fellow in the American College of Obstetricians and Gynecologists and serves on the Board of Directors and Executive Committee of United Cerebral Palsy of Greater Birmingham, due to his passion for helping to improve healthcare for children and adults with special needs. Because of his work in the non-profit sector, Dr. Cohen was honored as the 2005 Healthcare Hero in the Outreach Category by the Birmingham Business Journal. In 2007 Mark was honored by the Alabama Pediatric Dentistry Association for his work in providing dental care to children and adults with special needs.

Joan Altemose, Senior Director of Customer Excellence, combines her talents of writing and research with her passion for Delta Point philosophies and tenets. Joan’s contributions are built on her diversity of experiences: as a certified teacher of secondary school and community colleges, a contributing writer for a business magazine, systems programmer, software marketing representative, and trainer. She joined the Pharma industry in 1992, achieving recognition as a sales representative, which ultimately led her position in sales operations as head of Promotional Policy and the electronic funding system for Aventis Pharmaceuticals.

Linda Iarussi, Project Manager, has worked in the advertising and pharmaceutical industry for over 20 years. She began her career at CommonHealth where she served as Director, Traffic Coordination and VP, Client Support Services. She joined Novartis Pharmaceuticals in 1997 and held the positions of Senior Manager, Marketing Communications and Associate Director, Customer Marketing. While at Novartis, Linda earned Business Excellence awards for her focus on project management and streamlining processes.

Kendell Kole, Project Account Manager, has worked in the advertising and pharmaceutical industry for over 15 years. She began her career at CommonHealth/Noesis where she served as Senior Account Executive Director, primarily working with the Novartis Cardiovascular account. She joined Novartis Pharmaceuticals in 2001 as Marketing Communications Manager within the Cardiovascular Franchise and progressed into the position of Associate Director Sales/Marketing Operations for the Infectious Disease and Transplant business unit supporting the Transplant and Infectious Disease units as well as new product marketing and sales teams.

Bruce Kraus, Director Managed Markets/Government, brings to Delta Point over 30 years of experience in the Pharmaceutical Industry, including 20 years at Bayer. Throughout his career, Bruce has gained experience in a broad range of therapeutic areas and in a variety of segments such as managed care, strategic development, and new product launches, earning recognition as an inspiring and motivating builder of high performing teams. Due to his proven track record of success, Bruce quickly progressed in increasing roles of responsibility in sales, sales operations, and training, including VP of Sales. Most recently, Bruce was the National Director, Sales, Marketing and Business Development at DaVita Rx where he was responsible for the rollout of the DaVita Rx Pharmacy service nationwide, helping to grow the business from its inception to $72 million in revenue in less than three years. Bruce was responsible for the creation and implementation of all performance metrics, reporting tools, sales training programs, incentive program and marketing plans.

Rob McCune, Senior Consultant, began his career as a Pharmaceutical sales representative and developed his selling expertise and knowledge as he progressed into leadership roles in sales, marketing, and continuing education/leadership development for Takeda Pharmaceuticals.

Richard Limbacher, Senior Consultant, began his sales career at Roche Laboratories in 1995 and served as Product Trainer and Business Unit Manager. He joined Reliant Pharmaceuticals as a District Manager and progressed into the roles of Product Manager and Manager/Director of Training and Development. He was able to transfer those skills in similar positions at Reckitt Benckiser and Enzon Pharmaceuticals.

Michele Morrell, Senior Consultant, brings over 20 years of sales and sales leadership experience in the pharmaceutical industry to Delta Point. She began her selling career with Syntex and was recognized for her selling excellence, earning District Representative of the Year. Her sales career progressed with both Roche and Genentech in her role as Division Sales Manager and, as liaison and key contributor to brand marketing teams and training departments. She has earned multiple awards for demonstrated sales and sales leadership.

Carol Richards, Senior Consultant, earned her law degree and began her career as an Assistant District Attorney in Phoenix, Arizona. Carol worked for six years prosecuting a myriad of different cases and served as an Assistant Bureau Chief. Carol then began her career in pharmaceuticals at AstraZeneca, with roles in sales, training, and finally as a District Sales Manager. During her fifteen years in the pharmaceutical industry, she earned numerous sales awards (including President’s Circle of Excellence), and gained expertise in the field of PhRMA Compliance.

John Royer is an award winning learning and technology strategist with more than 15 years experience in various leadership roles across the Pharmaceutical, Financial Services, Technology, and Telecommunications industries. Prior to joining Delta Point, John was the Director of global sales training strategy at AstraZeneca Pharmaceuticals where he led the integration of the sales training function across seventeen global markets.

Kristina Duke Wechsler, Senior Consultant, was a nurse before she joined Pharmacia/Pfizer as a sales specialist. After becoming a District Manager, Kristina gained global experience in training, residing in Bangkok, Thailand. Returning to the US, Kristina’s leadership abilities were demonstrated as she progressed through management roles in sales, account management, marketing, sales training, culminating with sales and marketing operations.

Debbie Wilson, Senior Consultant, brings more than 15 years of healthcare and pharmaceutical industry experience to Delta Point. Beginning her career in nursing, Debbie joined Roche Pharmaceuticals in 1997, and progressed through positions in sales, sales management, training and leadership development, earning multiple special achievement awards. Debbie’s expertise is in training, having earned advanced certification in Designing Learning and certification in “Insights Discovery”. Prior to joining Delta Point, she developed and implemented new hire training programs for start-up companies as the owner of InnerPath Ltd, where her working relationship with Delta Point began over 10 years ago.